This is the foundation of your sound. Our comprehensive process goes beyond a simple jingle to create a full, living audio identity for your brand.
Brand & Competitor Analysis: We dive deep into your brand’s values, audience, and visual identity. We also analyze your competitors to find the unique soundscape where your brand can stand out.
Sonic Logo & Brand Anthem: Based on our analysis, we craft your brand’s core sonic signature. This could be a short, memorable sonic logo (like the Intel chime) or a longer, more comprehensive brand anthem.
Audio Brand Guidelines: We deliver a detailed guide that defines your brand’s audio personality, emotion, and rules for use. This ensures a consistent sound across all your communication channels.
Once your audio identity is established, we bring it to life across all your touchpoints, such as:
Audio Library for social media: We create a bespoke collection of sounds and music elements tailored for your brand. This is a crucial element for social media and digital platforms, typically including 3-10 unique audio tracks designed to fit different moods and needs while ensuring consistency with your core audio identity.
Commercial Scoring: We produce custom music and scores for your ad campaigns. Our goal is to create compelling audio that strengthens your message, enhances emotional impact, and makes your advertising truly unforgettable.
Consistency is key to effective audio branding. We ensure your sound is used correctly and evolves with your brand.
Implementation: We help you seamlessly integrate your new audio brand into all your relevant channels, including websites, apps, physical locations, and customer service lines.
Consulting & Support: We provide ongoing consultation and support to ensure your audio brand remains cohesive. Through regular check-ins, we can help you evaluate performance and adapt to new audio needs as your brand grows.
Nestled in the heart of Porvoo, Finland, Runo Hotel Porvoo is more than just a place to stay, it’s a destination built on a philosophy of presence, holistic experiences, and deep connection to nature. The hotel’s brand identity is rooted in Nordic design and tranquility. Tunement partnered with Runo Hotel to craft a comprehensive audio brand that seamlessly integrates with the hotel’s serene aesthetic and values. We created a bespoke sonic environment that amplifies the hotel’s story across multiple touchpoints.
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